{"product_id":"300ml-purple-toning-shampoo-color-fix-blonde-gray-hair","title":"Purple Toning Shampoo 300ml – Color Fix for Blonde \u0026 Gray Hair","description":"\n\u003cp\u003eKeep your blonde, silver, ash, or gray hair looking fresh and vibrant with this \u003cstrong\u003e300ml Color-Fixing Purple Shampoo\u003c\/strong\u003e. Formulated with pure plant extracts, this gentle violet-pigmented shampoo neutralizes unwanted brassy and yellow tones — so your color stays cool, luminous, and long-lasting between salon visits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMade in Mainland China.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNeutralizes Brassiness:\u003c\/strong\u003e The vivid violet pigment counteracts yellow and brassy tones in bleached, dyed, blonde, ash, silver, and gray hair — restoring a clean, cool tone with every wash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor-Locking Formula:\u003c\/strong\u003e Helps lock in your existing hair color, keeping it vibrant and true for longer — so you can go longer between salon appointments.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDual-Action Care:\u003c\/strong\u003e Goes beyond color toning — this shampoo also helps repair damaged hair fibers, improve elasticity, and keep strands soft, moisturized, and resilient.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle \u0026amp; Non-Irritating:\u003c\/strong\u003e Made with pure plant extracts and free from harsh chemicals, making it suitable for all hair types — men and women alike.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds Shine \u0026amp; Brightness:\u003c\/strong\u003e Leaves hair looking glossy and radiant, with enhanced color depth and brilliance after each use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-Lasting Results:\u003c\/strong\u003e Regular use (2–3 times per week) can help maintain your hair color for up to 1–2 months, minimizing the yellowing that naturally follows bleaching or dyeing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eThis purple toning shampoo is ideal for anyone with:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBleached or color-treated hair that tends to go brassy or yellow\u003c\/li\u003e\n  \u003cli\u003eBlonde, platinum, ash, silver, or gray hair looking for a brighter, cooler tone\u003c\/li\u003e\n  \u003cli\u003eAnyone who wants to extend the life of their salon color at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Content:\u003c\/strong\u003e 300ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Pure plant extracts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All hair types\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 3 Years\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e CPNP\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep in a cool, ventilated place\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Mainland China\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eThoroughly wet your hair, then work the purple shampoo into a lather in your hands.\u003c\/li\u003e\n  \u003cli\u003eApply to hair and leave on for \u003cstrong\u003e1–3 minutes\u003c\/strong\u003e for your first use. For stronger toning, leave on up to \u003cstrong\u003e5 minutes\u003c\/strong\u003e to reduce brassiness. For shimmering silver or ash-grey results, leave on for \u003cstrong\u003e10–15 minutes\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a moisturizing conditioner.\u003c\/li\u003e\n  \u003cli\u003eUse \u003cstrong\u003e2–3 times per week\u003c\/strong\u003e depending on your desired result. Always wear gloves to prevent staining your hands.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eRelated Products You May Love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/0-25mm-1000-turn-precision-copper-inductor-coil-diy-electronics\"\u003eExplore more DIY Care Essentials\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/1-32-inch-amoled-smart-watch-bluetooth-call-fitness-tracker-ios-android\"\u003eShop Our Latest Wellness \u0026amp; Beauty Picks\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor more information on hair care and cosmetic ingredient safety, visit the \u003ca href=\"https:\/\/www.fda.gov\/cosmetics\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eU.S. FDA Cosmetics Resource Center\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eQ: How does purple shampoo work to remove brassiness from blonde or bleached hair?\u003c\/h4\u003e\n\u003cp\u003eA: Purple shampoo works using color theory — violet and yellow are opposite on the color wheel, so the purple pigments in the shampoo neutralize unwanted yellow and brassy tones in blonde, bleached, silver, or gray hair. With regular use, this helps maintain a cooler, cleaner tone without the need for a salon visit.\u003c\/p\u003e\n\n\u003ch4\u003eQ: How often should I use this color-fixing purple shampoo?\u003c\/h4\u003e\n\u003cp\u003eA: For best results, use this purple toning shampoo 2–3 times per week in place of your regular shampoo. You can adjust frequency based on your desired tone — more frequent use will produce cooler, ashier results, while less frequent use offers subtle maintenance. Always follow with a moisturizing conditioner.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is this purple shampoo suitable for all hair types?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! This shampoo is formulated to be gentle and non-irritating, making it suitable for all hair types — including color-treated, bleached, fine, thick, curly, and straight hair. It is also unisex and appropriate for both men and women.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Will this shampoo turn my hair purple?\u003c\/h4\u003e\n\u003cp\u003eA: When used as directed (rinsed out within the recommended time), this purple shampoo will not turn your hair purple. It deposits a subtle violet tint that neutralizes brassiness. However, leaving it on for extended periods (beyond 15 minutes) may result in a slight purple tint on very light or highly porous hair, so always follow the timing guidelines.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How does purple shampoo work to remove brassiness from blonde or bleached hair?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Purple shampoo works using color theory — violet and yellow are opposite on the color wheel, so the purple pigments in the shampoo neutralize unwanted yellow and brassy tones in blonde, bleached, silver, or gray hair. With regular use, this helps maintain a cooler, cleaner tone without the need for a salon visit.\"}}, {\"@type\": \"Question\", \"name\": \"How often should I use this color-fixing purple shampoo?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"For best results, use this purple toning shampoo 2–3 times per week in place of your regular shampoo. You can adjust frequency based on your desired tone — more frequent use will produce cooler, ashier results, while less frequent use offers subtle maintenance. Always follow with a moisturizing conditioner.\"}}, {\"@type\": \"Question\", \"name\": \"Is this purple shampoo suitable for all hair types?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes! This shampoo is formulated to be gentle and non-irritating, making it suitable for all hair types — including color-treated, bleached, fine, thick, curly, and straight hair. It is also unisex and appropriate for both men and women.\"}}, {\"@type\": \"Question\", \"name\": \"Will this shampoo turn my hair purple?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"When used as directed (rinsed out within the recommended time), this purple shampoo will not turn your hair purple. It deposits a subtle violet tint that neutralizes brassiness. However, leaving it on for extended periods (beyond 15 minutes) may result in a slight purple tint on very light or highly porous hair, so always follow the timing guidelines.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/oasis-select.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Shampoos \u0026 Bars\", \"item\": \"https:\/\/oasis-select.com\/collections\/shampoos-bars\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Purple Toning Shampoo 300ml – Color Fix for Blonde \u0026 Gray Hair\", \"item\": \"https:\/\/oasis-select.com\/products\/300ml-purple-toning-shampoo-color-fix-blonde-gray-hair\"}]}\u003c\/script\u003e","brand":"Oasis Select","offers":[{"title":"1pc-300ml","offer_id":47752502018153,"sku":"43:201336263#1pc-300ml","price":50.46,"currency_code":"USD","in_stock":true},{"title":"1pc-30ml","offer_id":47752502050921,"sku":"43:200006120#1pc-30ml","price":50.46,"currency_code":"USD","in_stock":true},{"title":"Buy 3 get 2 free","offer_id":47752502083689,"sku":"43:201336262#Buy 3 get 2 free","price":50.46,"currency_code":"USD","in_stock":true},{"title":"Buy 5 get 5 free","offer_id":47752502116457,"sku":"43:201336259#Buy 5 get 5 free","price":50.46,"currency_code":"USD","in_stock":true},{"title":"1pc-50ml","offer_id":47752502149225,"sku":"43:201336264#1pc-50ml","price":50.46,"currency_code":"USD","in_stock":true},{"title":"Buy 2 get 1 free","offer_id":47752502181993,"sku":"43:5244#Buy 2 get 1 free","price":50.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/7931\/3257\/files\/Sc56de7c4d9bb49ac8b6204e88275564ds.webp?v=1783223939","url":"https:\/\/oasis-select.com\/products\/300ml-purple-toning-shampoo-color-fix-blonde-gray-hair","provider":"Oasis Select","version":"1.0","type":"link"}