{"product_id":"purc-brazilian-keratin-hair-treatment-smoothing-moisturizing","title":"PURC Brazilian Keratin Hair Treatment – Smooth \u0026 Frizz-Free","description":"\n\u003cp\u003eTransform your hair from frizzy and dull to silky-smooth, shiny, and straight with the \u003cstrong\u003ePURC Brazilian Chocolate Keratin Hair Treatment\u003c\/strong\u003e. Infused with professional-grade keratin, this salon-quality formula works in just 30 minutes — right from the comfort of your home. Suitable for all hair types and genders, it visibly nourishes, strengthens, and smooths strands for results that last up to 3 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMade in Mainland China.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eInstant Smoothing\u003c\/strong\u003e – Eliminates frizz and tames unruly hair for a sleek, polished look\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eDeep Nourishment\u003c\/strong\u003e – Keratin proteins penetrate the hair shaft to moisturize and strengthen each strand\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eNatural Straightening\u003c\/strong\u003e – Gently relaxes and smooths curly or wavy hair without harsh mechanical stress\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eLong-Lasting Results\u003c\/strong\u003e – Straight, shiny results that last up to 3 months\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eSalon Results at Home\u003c\/strong\u003e – Easy 30-minute application, no professional required\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eUniversal Formula\u003c\/strong\u003e – Works on all hair types: curly, coarse, chemically treated, and virgin hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKeratin Strength Guide – Choose Your Formula\u003c\/h2\u003e\n\u003cp\u003ePURC Brazilian Keratin is available in four formalin concentrations so you can match the formula to your hair's needs:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e0% (Formaldehyde-Free):\u003c\/strong\u003e Ideal for lightly wavy or minimally stressed hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5% Formalin:\u003c\/strong\u003e Best for normal curly or moderately conditioned hair (recommended for Asia, Middle East, Europe, Russia)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8% Formalin:\u003c\/strong\u003e Designed for deep curls or more conditioned hair (recommended for Africa, South America, and stronger curl patterns)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e12% Formalin:\u003c\/strong\u003e Maximum strength for very tight curls or heavily conditioned hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e⚠️ Notice:\u003c\/strong\u003e Use in a well-ventilated area or wear a mask during application due to the product's strong scent. If your hair is naturally golden\/blonde, avoid the formaldehyde-free version to prevent color shift — choose 5% formalin or higher instead. If your hair is longer than 17 inches, we recommend purchasing 2 sets.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e PURC\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredient:\u003c\/strong\u003e Keratin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEffect:\u003c\/strong\u003e Smoothing, Shiny, Straightening\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-Concern Chemicals:\u003c\/strong\u003e None\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWash hair 2–3 times with a purifying shampoo (2x for chemically treated, 3x for virgin hair).\u003c\/li\u003e\n  \u003cli\u003eBlow-dry hair until 100% dry.\u003c\/li\u003e\n  \u003cli\u003eShake the bottle well. Pour 2–3 oz of treatment into a bowl and apply to hair in ½-inch sections with a brush. Comb through until fully saturated. \u003cem\u003eWear gloves during application.\u003c\/em\u003e\n\u003c\/li\u003e\n  \u003cli\u003ePlace hair in a cap.\u003c\/li\u003e\n  \u003cli\u003eAllow hair to absorb the treatment: 20 minutes for chemically treated hair; 30 minutes for coarse or resistant hair. Blow-dry to 100% dry.\u003c\/li\u003e\n  \u003cli\u003eDivide hair into 4 sections using a heat-resistant comb.\u003c\/li\u003e\n  \u003cli\u003eUsing a flat iron at 450°F (230°C), start at the nape of the neck in ⅛-inch sections. Pass the iron slowly from root to ends 5–7 times (7–10 times for extra-curly hair). For chemically treated hair, reduce heat to 430°F.\u003c\/li\u003e\n  \u003cli\u003eAfter 72 hours (3 days), wash with a sodium-chloride-free shampoo and conditioner to lock in results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eExplore More Hair Care Solutions\u003c\/h2\u003e\n\u003cp\u003eComplete your routine with other great products from our collection:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/0-3ml-0-5ml-ampoule-head-cartridge-hyaluron-pen-skin-care\"\u003e0.3ml \u0026amp; 0.5ml Hyaluron Pen Ampoule Head Cartridge | Skin Care\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eLearn More from Trusted Sources\u003c\/h2\u003e\n\u003cp\u003eFor general hair health and cosmetic ingredient guidance, visit the FDA's Cosmetic Ingredients resource.\u003c\/p\u003e\n\n\u003cp\u003eLearn more: \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hair_loss\" target=\"_blank\" rel=\"noopener\"\u003eHair loss\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003ch4\u003eQ: How long does the PURC Brazilian Keratin Treatment straightening effect last?\u003c\/h4\u003e\n\u003cp\u003eA: With proper care and sodium-chloride-free shampoo, the smoothing and straightening results from the PURC keratin treatment typically last up to 3 months. Results may vary depending on hair type, porosity, and daily hair care routine.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Which keratin formula concentration should I choose for my hair?\u003c\/h4\u003e\n\u003cp\u003eA: Choose based on your curl pattern and hair condition. The formaldehyde-free version suits lightly wavy or minimally conditioned hair. The 5% formalin formula works well for normal curls, while the 8% and 12% formalin options are recommended for deep or very tight curls and more conditioned hair — commonly preferred for African and South American hair types.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use the PURC Keratin Treatment at home, or do I need a salon?\u003c\/h4\u003e\n\u003cp\u003eA: PURC Brazilian Keratin Treatment is designed for easy at-home use. The full process takes about 30 minutes and follows simple step-by-step instructions. However, always use it in a well-ventilated area and wear gloves for safe application.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is the PURC Keratin Treatment suitable for all hair types?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! The PURC keratin treatment works on all hair types — straight, wavy, curly, coarse, virgin, and chemically treated. Just select the correct formalin concentration based on your hair's curl level and condition for the best results.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How long does the PURC Brazilian Keratin Treatment straightening effect last?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"With proper care and sodium-chloride-free shampoo, the smoothing and straightening results from the PURC keratin treatment typically last up to 3 months. 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