{"product_id":"purc-brazilian-keratin-hair-treatment-smoothing-repair-100ml","title":"PURC Brazilian Keratin Hair Treatment – Smooth \u0026 Repair 100ml","description":"\n\u003ch2\u003ePURC Brazilian Chocolate Keratin Hair Treatment – Salon-Quality Results at Home\u003c\/h2\u003e\n\n\u003cp\u003eTired of frizzy, dry, or damaged hair? The \u003cstrong\u003ePURC Brazilian Chocolate Keratin Treatment\u003c\/strong\u003e is a professional-grade smoothing solution that repairs, nourishes, and straightens all hair types in just \u003cstrong\u003e30 minutes\u003c\/strong\u003e. Whether you're doing it yourself at home or using it in a salon, this 100ml keratin treatment delivers visibly smoother, shinier, and healthier-looking hair that lasts up to \u003cstrong\u003e3 months\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDisclaimer: This product is a cosmetic hair care treatment and has not been evaluated by the Food and Drug Administration. It is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMade in Mainland China.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eRepairs damaged, dry hair\u003c\/strong\u003e in just 30 minutes\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eStraightens and smooths\u003c\/strong\u003e frizzy or curly hair\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eEliminates frizz\u003c\/strong\u003e for a sleek, polished finish\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eAdds intense shine and softness\u003c\/strong\u003e to dull hair\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eLong-lasting results\u003c\/strong\u003e – straight, smooth hair for up to 3 months\u003c\/li\u003e\n  \u003cli\u003e✅ Suitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e, unisex formula\u003c\/li\u003e\n  \u003cli\u003e✅ Can be used \u003cstrong\u003eat home or in a salon\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cp\u003e1 x 100ml PURC Brazilian Chocolate Keratin Treatment\u003cbr\u003e\n\u003cem\u003eAvailable in 0% (Formaldehyde-Free), 5%, 8%, or 12% formalin concentrations — choose based on your hair type and curl level.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhich Strength Should I Choose?\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background-color:#f5f5f5;\"\u003e\n      \u003cth style=\"padding:8px;border:1px solid #ddd;\"\u003eFormalin Level\u003c\/th\u003e\n      \u003cth style=\"padding:8px;border:1px solid #ddd;\"\u003eBest For\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e0% (Formaldehyde-Free)\u003c\/td\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eSlightly curly or mildly damaged hair\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e5% Formalin\u003c\/td\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eNormal curly hair \/ some damage; Asian, Middle East, European, Russian hair\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e8% Formalin\u003c\/td\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eDeep curly or more damaged hair; Asian, Middle East, European, African, South American hair\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e12% Formalin\u003c\/td\u003e\n      \u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eVery curly or heavily damaged hair; African, South American hair\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003e⚠️ Important Notes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIf your hair is naturally very curly, choose 8% or 12% formalin.\u003c\/li\u003e\n  \u003cli\u003eIf your hair is blonde\/golden, avoid the formaldehyde-free version (may cause colour to turn orange). Choose 5% or higher instead.\u003c\/li\u003e\n  \u003cli\u003eFor hair longer than 17 inches, we recommend purchasing 2 sets.\u003c\/li\u003e\n  \u003cli\u003eThis product has a strong smell — always use in a well-ventilated space or wear a mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eStep-by-Step Application Guide\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWash hair twice (chemically treated) or three times (virgin hair) with a purifying shampoo.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry hair to 100% dry.\u003c\/li\u003e\n  \u003cli\u003eShake bottle well; pour 2–3 oz of keratin treatment into a bowl. Apply to hair with a brush in ½-inch sections. Comb through each section until completely saturated. \u003cem\u003e(Wear gloves during application.)\u003c\/em\u003e\n\u003c\/li\u003e\n  \u003cli\u003ePlace hair in a shower cap.\u003c\/li\u003e\n  \u003cli\u003eAllow hair to absorb solution: 20 minutes for chemically treated\/damaged hair; 30 minutes for resistant or coarse hair. Blow-dry to 100% dry.\u003c\/li\u003e\n  \u003cli\u003eDivide dry hair into 4 sections using a heat-resistant comb.\u003c\/li\u003e\n  \u003cli\u003eUsing a 450°F (230°C) flat iron, work from nape of neck in 1\/8-inch sections. Move iron slowly from root to ends 5–7 times (7–10 times for very curly\/coarse hair). Reduce heat to 430°F for chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eAfter 72 hours (3 days), wash hair with a sodium chloride-free keratin shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eExplore More Hair Care Essentials\u003c\/h3\u003e\n\u003cp\u003eComplete your hair care routine with these related products:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/10-pack-bamboo-charcoal-soft-bristle-toothbrush-set-deep-clean\"\u003e10-Pack Bamboo Charcoal Soft Toothbrush Set – Deep Clean\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/10-pack-24k-gold-hyaluronic-acid-face-masks-korean-skincare\"\u003e10-Pack 24K Gold Hyaluronic Acid Face Masks – Korean Skincare\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eLearn More About Hair Health\u003c\/h3\u003e\n\u003cp\u003eFor tips on maintaining healthy hair and understanding hair treatments, visit the National Institutes of Health (NIH) – Hair Cosmetics Overview.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003ch4\u003eQ: How long do the results of the PURC Brazilian Keratin Treatment last?\u003c\/h4\u003e\n\u003cp\u003eA: With proper care, the smoothing and straightening effects of the PURC Brazilian Chocolate Keratin Treatment can last up to \u003cstrong\u003e3 months\u003c\/strong\u003e. To prolong results, use a sodium chloride-free shampoo and conditioner after the 72-hour post-treatment window.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use the PURC Keratin Treatment at home without a professional?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! The PURC keratin treatment is designed for easy DIY use at home. The entire application process takes approximately \u003cstrong\u003e30 minutes\u003c\/strong\u003e, making it a cost-effective alternative to salon keratin treatments. Just follow the step-by-step application guide included and ensure you work in a well-ventilated area.\u003c\/p\u003e\n\n\u003ch4\u003eQ: What formalin concentration is right for my hair type?\u003c\/h4\u003e\n\u003cp\u003eA: Choose based on your curl level and hair damage: \u003cstrong\u003e0% (formaldehyde-free)\u003c\/strong\u003e for light curl\/minimal damage, \u003cstrong\u003e5%\u003c\/strong\u003e for normal curl\/some damage, \u003cstrong\u003e8%\u003c\/strong\u003e for deep curl\/more damage, and \u003cstrong\u003e12%\u003c\/strong\u003e for very curly or heavily damaged hair. Those with blonde or colour-treated hair should avoid the formaldehyde-free option to prevent colour shifting.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is the PURC Keratin Treatment suitable for all hair types?\u003c\/h4\u003e\n\u003cp\u003eA: Yes, the PURC Brazilian Keratin Treatment is formulated for \u003cstrong\u003eall hair types\u003c\/strong\u003e and is unisex. Whether you have fine, coarse, chemically treated, naturally curly, or frizzy hair, there is a suitable concentration level to meet your needs.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How long do the results of the PURC Brazilian Keratin Treatment last?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"With proper care, the smoothing and straightening effects of the PURC Brazilian Chocolate Keratin Treatment can last up to 3 months. To prolong results, use a sodium chloride-free shampoo and conditioner after the 72-hour post-treatment window.\"}}, {\"@type\": \"Question\", \"name\": \"Can I use the PURC Keratin Treatment at home without a professional?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes! The PURC keratin treatment is designed for easy DIY use at home. 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