{"product_id":"purc-brazilian-keratin-hair-treatment-straightening-smoothing-cream","title":"PURC Brazilian Keratin Hair Treatment – Smoothing \u0026 Straightening","description":"\n\u003cp\u003eTransform unruly, frizzy, or curly hair into silky-smooth, glossy locks with the \u003cstrong\u003ePURC Brazilian Keratin Hair Treatment\u003c\/strong\u003e. Formulated with keratin protein, this professional-grade smoothing cream works on all hair types to restore moisture, strengthen strands, and deliver visibly straighter, shinier hair in as little as 30 minutes. Results last up to three months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy Choose PURC Brazilian Keratin Treatment?\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eFast-Acting Formula:\u003c\/strong\u003e Visibly transforms hair in just 30 minutes\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eSmoothing \u0026amp; Straightening:\u003c\/strong\u003e Eliminates frizz and tames curls for a sleek, polished finish\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eLasting Results:\u003c\/strong\u003e Straight, smooth hair that lasts up to 3 months\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Keratin protein infuses each strand to restore shine and manageability\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eWorks on All Hair Types:\u003c\/strong\u003e Suitable for chemically treated, virgin, coarse, curly, and frizzy hair\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eCPNP Certified:\u003c\/strong\u003e Meets certification standards for cosmetic safety\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eUnisex Formula:\u003c\/strong\u003e Designed for all genders\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eChoose the Right Formalin Level for Your Hair\u003c\/h2\u003e\n\u003cp\u003ePURC offers multiple formalin concentrations to match your hair's texture and condition:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e0% (Formaldehyde-Free):\u003c\/strong\u003e Ideal for lightly textured or minimally stressed hair. \u003cem\u003eNote: Not recommended for blonde\/golden hair as it may alter color tone.\u003c\/em\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5% Formalin:\u003c\/strong\u003e Best for mildly curly or somewhat stressed hair. Recommended for Middle East and South America hair types.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8% Formalin:\u003c\/strong\u003e Ideal for deeply curly or significantly stressed hair. Suitable for most regions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e12% Formalin:\u003c\/strong\u003e Formulated for very tightly curled or heavily stressed hair. Popular choice for African hair textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e PURC\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e CPNP\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredient:\u003c\/strong\u003e Keratin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScent:\u003c\/strong\u003e Milk\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 300 ml \/ 100 ml options available\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormalin Options:\u003c\/strong\u003e 0%, 5%, 8%, 12%\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Mainland China\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWash hair with a purifying shampoo — twice for chemically treated hair, three times for virgin hair.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry hair to 100% dry.\u003c\/li\u003e\n  \u003cli\u003eShake the bottle well and pour 2–3 oz into a bowl. Apply evenly in ½\" sections using a brush and comb through until each section is fully saturated. (Wear gloves during application.)\u003c\/li\u003e\n  \u003cli\u003ePlace hair in a cap and allow the treatment to absorb: \u003cstrong\u003e20 minutes\u003c\/strong\u003e for chemically treated hair, \u003cstrong\u003e30 minutes\u003c\/strong\u003e for coarse or resistant hair.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry to 100% dry again.\u003c\/li\u003e\n  \u003cli\u003eDivide hair into 4 sections using a heat-resistant comb.\u003c\/li\u003e\n  \u003cli\u003eUsing a flat iron at 450°F (230°C), take 1\/8\" sections starting at the nape and slowly move from root to ends 5–7 times (up to 10 for tightly curled hair). Reduce heat to 430°F for chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eAfter 72 hours (3 days), wash with a sodium chloride-free keratin shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e Avoid contact with eyes. If contact occurs, flush with warm water. Ensure the room is well-ventilated during application — open windows and doors and use a fan.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eExplore More Hair Care Essentials\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/0-3ml-0-5ml-ampoule-head-cartridge-hyaluron-pen-skin-care\"\u003e0.3ml \u0026amp; 0.5ml Hyaluron Pen Ampoule Head Cartridge | Skin Care\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor more guidance on hair treatments and scalp health, visit the National Institutes of Health – Hair \u0026amp; Scalp Health Research (NCBI).\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003eLearn more: \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hair_loss\" target=\"_blank\" rel=\"noopener\"\u003eHair loss\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003ch4\u003eQ: How long do the PURC Brazilian Keratin Treatment results last?\u003c\/h4\u003e\n\u003cp\u003eA: Results from the PURC Brazilian Keratin Hair Treatment typically last up to three months, depending on your hair type, aftercare routine, and how frequently you wash your hair. Using a sodium chloride-free shampoo will help extend the smoothing effects.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Which formalin percentage should I choose for my hair type?\u003c\/h4\u003e\n\u003cp\u003eA: Choose based on your curl pattern and hair condition. Use 0% for lightly textured hair, 5% for mildly curly or somewhat stressed hair, 8% for deeply curly or more stressed hair, and 12% for very tightly curled or heavily stressed hair. Regional guidelines are also provided to help you select the best option.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is the PURC Keratin Treatment safe for chemically treated hair?\u003c\/h4\u003e\n\u003cp\u003eA: Yes, the PURC Keratin Treatment is formulated to work on chemically treated hair. Simply follow the instructions for chemically treated hair — wash twice with purifying shampoo, allow absorption for 20 minutes, and reduce flat iron heat to 430°F to maintain hair integrity.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use this treatment on blonde or golden hair?\u003c\/h4\u003e\n\u003cp\u003eA: If your hair is blonde or golden, avoid the 0% (formaldehyde-free) option, as it may shift the hair color toward an orange tone. Instead, opt for the 5% formalin version or higher for safe, effective smoothing without color changes.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How long do the PURC Brazilian Keratin Treatment results last?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Results from the PURC Brazilian Keratin Hair Treatment typically last up to three months, depending on your hair type, aftercare routine, and how frequently you wash your hair. Using a sodium chloride-free shampoo will help extend the smoothing effects.\"}}, {\"@type\": \"Question\", \"name\": \"Which formalin percentage should I choose for my hair type?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Choose based on your curl pattern and hair condition. 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Instead, opt for the 5% formalin version or higher for safe, effective smoothing without color changes.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/oasis-select.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Hair Care\", \"item\": \"https:\/\/oasis-select.com\/collections\/hair-care\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"PURC Brazilian Keratin Hair Treatment – Smoothing \u0026 Straightening\", \"item\": \"https:\/\/oasis-select.com\/products\/purc-brazilian-keratin-hair-treatment-straightening-smoothing-cream\"}]}\u003c\/script\u003e","brand":"Oasis Select","offers":[{"title":"5 Degrees Keratin \/ Russian Federation","offer_id":47742572462185,"sku":"200007763:201336103;43:201336264#5 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"8 Degrees 100ML \/ Russian Federation","offer_id":47742572494953,"sku":"200007763:201336103;43:201336259#8 Degrees 100ML","price":51.39,"currency_code":"USD","in_stock":true},{"title":"12 Degrees Keratin \/ China Mainland","offer_id":47742572527721,"sku":"200007763:201336100;43:201336265#12 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"12 Degrees 100ML \/ Russian Federation","offer_id":47742572560489,"sku":"200007763:201336103;43:4#12 Degrees 100ML","price":51.39,"currency_code":"USD","in_stock":true},{"title":"8 Degrees Keratin \/ Russian Federation","offer_id":47742572593257,"sku":"200007763:201336103;43:201336267#8 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"12 Degrees Keratin \/ Russian Federation","offer_id":47742572626025,"sku":"200007763:201336103;43:201336265#12 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"5 Degrees 100ML \/ Russian Federation","offer_id":47742572658793,"sku":"200007763:201336103;43:201336269#5 Degrees 100ML","price":51.39,"currency_code":"USD","in_stock":true},{"title":"0 Degrees Keratin \/ Russian Federation","offer_id":47742572691561,"sku":"200007763:201336103;43:201336268#0 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"8 Degrees 100ML \/ China Mainland","offer_id":47742572724329,"sku":"200007763:201336100;43:201336259#8 Degrees 100ML","price":51.39,"currency_code":"USD","in_stock":true},{"title":"12 Degrees 100ML \/ China Mainland","offer_id":47742572757097,"sku":"200007763:201336100;43:4#12 Degrees 100ML","price":51.39,"currency_code":"USD","in_stock":true},{"title":"0 Degrees Keratin \/ China Mainland","offer_id":47742572789865,"sku":"200007763:201336100;43:201336268#0 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"5 Degrees 100ML \/ China Mainland","offer_id":47742572822633,"sku":"200007763:201336100;43:201336269#5 Degrees 100ML","price":51.39,"currency_code":"USD","in_stock":true},{"title":"8 Degrees Keratin \/ China Mainland","offer_id":47742572855401,"sku":"200007763:201336100;43:201336267#8 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true},{"title":"5 Degrees Keratin \/ China Mainland","offer_id":47742572888169,"sku":"200007763:201336100;43:201336264#5 Degrees Keratin","price":51.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/7931\/3257\/files\/S6e1adfd8c4ee44ecabd1e6949f7b3cc8h.webp?v=1783005648","url":"https:\/\/oasis-select.com\/products\/purc-brazilian-keratin-hair-treatment-straightening-smoothing-cream","provider":"Oasis Select","version":"1.0","type":"link"}