{"product_id":"purple-teeth-whitening-toothpaste-apatite-sulfate-free-deep-clean","title":"Purple Teeth Whitening Toothpaste – Apatite, Sulfate-Free, 100g","description":"\n\u003ch2\u003eBrighten Your Smile Naturally with Purple Whitening Toothpaste\u003c\/h2\u003e\n\u003cp\u003eUpgrade your daily oral care routine with this \u003cstrong\u003ePurple Teeth Whitening Toothpaste\u003c\/strong\u003e — a mineral-rich, deep-cleansing formula designed to whiten teeth, fight stains, and support enamel health. Enriched with \u003cstrong\u003ehydroxyapatite (apatite)\u003c\/strong\u003e and a gentle water-silicon mixture, this toothpaste works to remineralise enamel, remove surface discolouration, and leave your teeth feeling clean and refreshed — all without harsh alcohol or sulfates.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhitening \u0026amp; Stain Removal:\u003c\/strong\u003e The unique purple colour-correcting tint works like a colour wheel to neutralise yellow tones on teeth for a visibly brighter smile.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApatite-Rich Formula:\u003c\/strong\u003e Hydroxyapatite helps remineralise and strengthen tooth enamel, reducing sensitivity over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep Cleansing:\u003c\/strong\u003e Effectively removes plaque, food debris, and surface stains for a thorough, all-day clean.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAlcohol-Free \u0026amp; Sulfate-Free:\u003c\/strong\u003e Gentle on sensitive gums and mouths — no harsh foaming agents or drying alcohols.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo High-Concern Chemicals:\u003c\/strong\u003e Free from ingredients of concern, making it suitable for everyday use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGenerous 100g Size:\u003c\/strong\u003e Plenty of product to keep your oral care routine going strong.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydroxyapatite (Apatite):\u003c\/strong\u003e A naturally occurring mineral that makes up the majority of tooth enamel — supports remineralisation and whitening.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater-Silicon Mixture:\u003c\/strong\u003e Provides a smooth, creamy texture and gentle mild abrasion to polish and clean teeth without damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a pea-sized amount of purple toothpaste to a soft-bristled toothbrush.\u003c\/li\u003e\n  \u003cli\u003eBrush thoroughly for 2 minutes, covering all surfaces of your teeth.\u003c\/li\u003e\n  \u003cli\u003eSpit and rinse with water.\u003c\/li\u003e\n  \u003cli\u003eUse twice daily — morning and night — for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Alcohol-Free, Sulfate-Free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Benefit:\u003c\/strong\u003e Whitening + Mineral Regeneration\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Mainland China\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eComplete Your Oral Care Routine\u003c\/h3\u003e\n\u003cp\u003ePair this whitening toothpaste with other daily personal care essentials from our store:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/10-pack-bamboo-charcoal-soft-bristle-toothbrush-set-deep-clean\"\u003e10-Pack Bamboo Charcoal Soft Toothbrush Set – Deep Clean\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/10-pack-bamboo-charcoal-toothbrushes-ultra-soft-adults-sensitive-gums\"\u003e10-Pack Bamboo Charcoal Toothbrushes – Ultra Soft for Adults\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/10-pack-compressed-facial-sponges-cleansing-makeup-removal-exfoliation\"\u003e10-Pack Compressed Facial Sponges for Cleansing \u0026amp; Makeup Removal\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eLearn More About Oral Health\u003c\/h3\u003e\n\u003cp\u003eFor trusted guidance on oral hygiene and tooth care, visit the \u003ca href=\"https:\/\/www.cdc.gov\/oralhealth\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eCDC Oral Health Resource Centre\u003c\/a\u003e and the \u003ca href=\"https:\/\/www.nidcr.nih.gov\/health-info\/tooth-decay\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNational Institute of Dental and Craniofacial Research at NIH\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eQ: How does purple toothpaste whiten teeth?\u003c\/h4\u003e\n\u003cp\u003eA: Purple toothpaste uses colour theory — purple is opposite yellow on the colour wheel, so applying a purple tint to teeth visually neutralises yellow discolouration for an instantly brighter, whiter appearance. Combined with apatite minerals, it also helps remove surface stains with regular use.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is this purple whitening toothpaste safe for sensitive teeth?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! This toothpaste is formulated without alcohol or sulfates (SLS-free), making it much gentler on sensitive teeth and gums. The hydroxyapatite (apatite) content also helps to remineralise and strengthen enamel, which can further reduce sensitivity over time.\u003c\/p\u003e\n\n\u003ch4\u003eQ: How long does it take to see whitening results?\u003c\/h4\u003e\n\u003cp\u003eA: Many users notice a visual brightening effect immediately after the first use due to the purple colour-correcting pigment. Deeper stain removal and enamel remineralisation benefits from the apatite formula develop with consistent use over 2–4 weeks of twice-daily brushing.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use this toothpaste every day?\u003c\/h4\u003e\n\u003cp\u003eA: Yes, this toothpaste is designed for daily use. Its gentle, alcohol-free and sulfate-free formula makes it safe to use morning and night as part of your regular oral care routine.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How does purple toothpaste whiten teeth?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Purple toothpaste uses colour theory — purple is opposite yellow on the colour wheel, so applying a purple tint to teeth visually neutralises yellow discolouration for an instantly brighter, whiter appearance. Combined with apatite minerals, it also helps remove surface stains with regular use.\"}}, {\"@type\": \"Question\", \"name\": \"Is this purple whitening toothpaste safe for sensitive teeth?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes! This toothpaste is formulated without alcohol or sulfates (SLS-free), making it much gentler on sensitive teeth and gums. The hydroxyapatite (apatite) content also helps to remineralise and strengthen enamel, which can further reduce sensitivity over time.\"}}, {\"@type\": \"Question\", \"name\": \"How long does it take to see whitening results?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Many users notice a visual brightening effect immediately after the first use due to the purple colour-correcting pigment. Deeper stain removal and enamel remineralisation benefits from the apatite formula develop with consistent use over 2–4 weeks of twice-daily brushing.\"}}, {\"@type\": \"Question\", \"name\": \"Can I use this toothpaste every day?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, this toothpaste is designed for daily use. Its gentle, alcohol-free and sulfate-free formula makes it safe to use morning and night as part of your regular oral care routine.\"}}]}\u003c\/script\u003e","brand":"Oasis Select","offers":[{"title":"1 Piece","offer_id":47717674909801,"sku":"14:175#1 Piece","price":9.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/7931\/3257\/files\/S7668b3df988749bfb14a245df2d78ccen.webp?v=1782245638","url":"https:\/\/oasis-select.com\/products\/purple-teeth-whitening-toothpaste-apatite-sulfate-free-deep-clean","provider":"Oasis Select","version":"1.0","type":"link"}