{"product_id":"purple-toning-shampoo-color-fix-blonde-gray-bleached-hair","title":"Purple Toning Shampoo – Tone Blonde, Gray \u0026 Bleached Hair","description":"\n\u003cp\u003eKeep your blonde, silver, or bleached hair looking vibrant and brass-free with the \u003cstrong\u003eEelhoe Color Fixing Purple Toning Shampoo\u003c\/strong\u003e. Formulated with natural plant ingredients, this gentle purple shampoo neutralizes unwanted warm, yellow tones and locks in your color so it stays fresher for longer — all without harsh irritants.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNeutralizes Brassiness:\u003c\/strong\u003e Purple pigments counteract yellow and warm tones, restoring cool, bright results to blonde, bleached, and gray hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor Longevity:\u003c\/strong\u003e Helps your color look salon-fresh longer — even as it naturally fades, it won't turn brassy or yellow.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBetter Bleach Results:\u003c\/strong\u003e Use before bleaching or re-dyeing to achieve a cleaner, truer color outcome.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDual-Action Formula:\u003c\/strong\u003e Not just a toner — it also repairs damaged hair fibers, improves elasticity, and keeps strands soft, moisturized, and protected from split ends.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds Brilliant Shine:\u003c\/strong\u003e Enhances the natural luster of blonde and silver hair for a healthy, glossy appearance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNon-Irritating:\u003c\/strong\u003e Gentle, plant-based formula with no high-concern chemicals — safe for regular use on all hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003ePurple is the complementary color to yellow on the color wheel. When applied to hair, the purple pigments in this shampoo gently cancel out warm, golden, or brassy tones — delivering a cooler, more balanced shade. Think of it as a filter for your hair color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8° blonde hair\u003c\/strong\u003e can be toned to a cool ash or gray shade.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e9° beige\/light hair\u003c\/strong\u003e can be toned toward a bright, near-white finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e This shampoo has no toning effect on naturally dark or black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eUse \u003cstrong\u003e1–2 times per week\u003c\/strong\u003e (not as your everyday shampoo).\u003c\/li\u003e\n  \u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n  \u003cli\u003eApply the shampoo and lather well.\u003c\/li\u003e\n  \u003cli\u003eLeave on for approximately \u003cstrong\u003e3 minutes\u003c\/strong\u003e, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eTip: Do not leave on longer than directed — extended contact may result in a grayish-purple tint.\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003eResults typically last \u003cstrong\u003e1–2 months\u003c\/strong\u003e with consistent use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Eelhoe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All (most effective on blonde, bleached, gray, or silver hair)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Natural plant extracts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-Concern Chemicals:\u003c\/strong\u003e None\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Mainland China\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRelated Products You May Like\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/0-3ml-0-5ml-ampoule-head-cartridge-hyaluron-pen-skin-care\"\u003e0.3ml \u0026amp; 0.5ml Hyaluron Pen Ampoule Head Cartridge | Skin Care\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eLearn More About Hair Care\u003c\/h2\u003e\n\u003cp\u003eFor professional tips on maintaining color-treated hair health, visit the National Center for Biotechnology Information – Hair Cosmetics Overview.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eQ: How often should I use this purple toning shampoo?\u003c\/h4\u003e\n\u003cp\u003eA: Use the purple toning shampoo 1–2 times per week. Overuse can lead to an overly cool or grayish tint, so it's best used as a supplement to your regular shampoo routine rather than a daily wash.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Will this purple shampoo work on naturally dark or black hair?\u003c\/h4\u003e\n\u003cp\u003eA: No — this color-fixing shampoo is specifically formulated for blonde, bleached, gray, or silver hair. It has no visible toning effect on naturally dark or black hair, as the purple pigments require a light enough base to show.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use this shampoo before bleaching or dyeing my hair another color?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! Using this toning shampoo before bleaching or re-dyeing can help create a more even, clean base, which leads to better, truer color results when you apply your chosen dye.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Does this shampoo also condition or repair hair?\u003c\/h4\u003e\n\u003cp\u003eA: Absolutely. Beyond toning, this shampoo features a dual-action formula that helps repair damaged hair fibers, improve hair elasticity, prevent breakage, and leave hair feeling soft, moisturized, and full of shine.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How often should I use this purple toning shampoo?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Use the purple toning shampoo 1–2 times per week. Overuse can lead to an overly cool or grayish tint, so it's best used as a supplement to your regular shampoo routine rather than a daily wash.\"}}, {\"@type\": \"Question\", \"name\": \"Will this purple shampoo work on naturally dark or black hair?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No — this color-fixing shampoo is specifically formulated for blonde, bleached, gray, or silver hair. 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Beyond toning, this shampoo features a dual-action formula that helps repair damaged hair fibers, improve hair elasticity, prevent breakage, and leave hair feeling soft, moisturized, and full of shine.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/oasis-select.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Shampoos \u0026 Bars\", \"item\": \"https:\/\/oasis-select.com\/collections\/shampoos-bars\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Purple Toning Shampoo – Tone Blonde, Gray \u0026 Bleached Hair\", \"item\": \"https:\/\/oasis-select.com\/products\/purple-toning-shampoo-color-fix-blonde-gray-bleached-hair\"}]}\u003c\/script\u003e","brand":"Oasis Select","offers":[{"title":"2pc","offer_id":47748697227369,"sku":"43:201336262#2pc","price":21.05,"currency_code":"USD","in_stock":true},{"title":"1pc","offer_id":47748697260137,"sku":"43:5244#1pc","price":21.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/7931\/3257\/files\/Se6572948fbfe48c396de17178e6e3262b.webp?v=1783087669","url":"https:\/\/oasis-select.com\/products\/purple-toning-shampoo-color-fix-blonde-gray-bleached-hair","provider":"Oasis Select","version":"1.0","type":"link"}