{"product_id":"salicylic-acid-niacinamide-facial-serum-pore-minimizing-brightening-30ml","title":"Salicylic Acid \u0026 Niacinamide Face Serum – Pore Minimizer 30ml","description":"\n\u003cp\u003eUpgrade your daily skincare ritual with the \u003cstrong\u003eWest\u0026amp;Month Salicylic Acid \u0026amp; Niacinamide Facial Serum\u003c\/strong\u003e — a lightweight, multi-action 30ml liquid essence designed to visibly refine, brighten, and hydrate your complexion. Formulated with powerhouse actives, this Korean-inspired face serum targets clogged pores, uneven tone, and surface texture for a smoother, more radiant look.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMade in Mainland China.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love This Serum\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePore Minimizing:\u003c\/strong\u003e Salicylic acid gently exfoliates inside pores to help decongest and visibly shrink their appearance over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrightening \u0026amp; Even Tone:\u003c\/strong\u003e Niacinamide works to fade dark spots, reduce the look of post-blemish marks, and promote a more luminous, uniform complexion.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Moisturizing actives help replenish the skin's moisture barrier, leaving skin feeling soft, plump, and comfortable all day.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOil Control:\u003c\/strong\u003e Helps balance excess sebum production for a mattified, fresh finish — ideal for combination and oily skin types.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFirming \u0026amp; Lifting Feel:\u003c\/strong\u003e Supports a noticeably firmer, more lifted look with regular use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight Liquid Formula:\u003c\/strong\u003e Absorbs quickly without heaviness or residue — suitable for all genders and skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eItem Type:\u003c\/strong\u003e Facial Serum (Face Essence)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Actives:\u003c\/strong\u003e Salicylic Acid, Niacinamide\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Liquid\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 3 Years\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eNo High-Concern Chemicals\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePieces:\u003c\/strong\u003e 1 Unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter cleansing, gently pat your face dry. Do not apply to wet skin.\u003c\/li\u003e\n  \u003cli\u003eDispense 3–4 drops onto your fingertips. Apply a thin, even layer across the face, massaging gently — paying extra attention to the nose and T-zone area. Avoid the eye area and immediate surroundings. Leave on for approximately 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with water, then follow up with your favourite moisturiser or toner to lock in hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eStorage Instructions\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eStore in a cool, dry place away from direct sunlight and high temperatures.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e1 × 30ml West\u0026amp;Month Salicylic Acid \u0026amp; Niacinamide Face Serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePair It With Your Routine\u003c\/h2\u003e\n\u003cp\u003eFor an enhanced skincare experience, explore these complementary products from our store:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/ampoule-head-shock-absorbing-cap-adapter-03ml-05ml-hyaluronic-pen\"\u003e0.3ml \u0026amp; 0.5ml Ampoule Head Cap Adapter for Hyaluronic Pen\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/0-3ml-0-5ml-ampoule-head-cartridge-hyaluron-pen-skin-care\"\u003e0.3ml \u0026amp; 0.5ml Hyaluron Pen Ampoule Head Cartridge | Skin Care\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eLearn More About Skincare Ingredients\u003c\/h2\u003e\n\u003cp\u003eCurious about how salicylic acid and niacinamide benefit the skin? Visit the National Library of Medicine (NIH\/NCBI) — Niacinamide in Dermatology for an in-depth, peer-reviewed overview of niacinamide's role in skincare science.\u003c\/p\u003e\n\n\u003cp\u003eLearn more: \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Face_washing\" target=\"_blank\" rel=\"noopener\"\u003eFace washing\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003ch4\u003eQ: What does salicylic acid do in a facial serum?\u003c\/h4\u003e\n\u003cp\u003eA: Salicylic acid is a beta-hydroxy acid (BHA) that exfoliates the surface of the skin and penetrates deep into pores to help dissolve excess oil and debris. In this West\u0026amp;Month facial serum, it works to visibly minimise pores, smooth uneven texture, and help fade the appearance of post-blemish marks over continued use.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use this salicylic acid and niacinamide serum every day?\u003c\/h4\u003e\n\u003cp\u003eA: For best results, begin by using the serum a few times per week to allow your skin to adjust, then gradually increase to daily use as tolerated. Always follow up with a moisturiser and broad-spectrum SPF in the morning, as exfoliating actives like salicylic acid may increase skin's sensitivity to sunlight.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is this serum suitable for sensitive or dry skin?\u003c\/h4\u003e\n\u003cp\u003eA: This serum is formulated as unisex and suitable for a range of skin types. If you have sensitive or dry skin, we recommend performing a patch test on a small area first and starting with less frequent application. The niacinamide in the formula helps support the skin's moisture barrier alongside the salicylic acid.\u003c\/p\u003e\n\n\u003ch4\u003eQ: How long will a 30ml bottle last?\u003c\/h4\u003e\n\u003cp\u003eA: Using approximately 3–4 drops per application, a 30ml bottle typically provides around 60–90 applications, which can last 2–3 months with daily use — making it excellent value for a daily skincare essential.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What does salicylic acid do in a facial serum?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Salicylic acid is a beta-hydroxy acid (BHA) that exfoliates the surface of the skin and penetrates deep into pores to help dissolve excess oil and debris. 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