Keratin Purple Shampoo – Color Protect, Anti-Brass & Repair

Say goodbye to brassy, yellow tones and hello to vibrant, salon-fresh hair color — every wash. This Keratin Color-Locking Purple Shampoo is specially formulated for anyone who bleaches or dyes their hair, delivering powerful anti-yellowing action while deeply nourishing and repairing damaged strands. With a gentle, pH-balanced formula, it's safe for all hair types and designed for everyday use.

Made in Mainland China.

Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Why You'll Love It

• Neutralizes Brassiness: The signature purple pigment formula counteracts unwanted yellow and orange tones, keeping blonde, bleached, and colour-treated hair looking cool and vivid between salon visits.
• Keratin-Infused Repair: Rich nourishing ingredients penetrate deep into the hair shaft to repair bleach and dye damage, smooth split ends, and restore silky shine.
• Color-Locking Technology: Helps extend the life of your hair color by sealing the cuticle and reducing fade with every wash — so your color stays brighter, longer.
• Scalp-Friendly pH Balance: The gentle, acid-base balanced formula soothes and protects sensitive scalps, reducing irritation so you can use it regularly without worry.
• Suitable for All Hair Types: Whether your hair is fine, thick, curly, or straight — and especially if it's been bleached or chemically treated — this shampoo gives it the care it deserves.

Product Details

• Net Content: 300ml / 300g
• Shelf Life: 3 years
• Gender: Unisex
• High-Concern Chemicals: None
• Package Includes: 1 × Color-Locking Purple Shampoo (300ml)

How to Use

1. Wet Your Hair: Thoroughly rinse hair with lukewarm water to open the cuticles and prepare strands for maximum absorption.
2. Apply & Massage: Dispense an appropriate amount and work it evenly through your hair, focusing on areas prone to brassiness. Massage into the scalp and hair for 3–5 minutes to activate the formula fully.
3. Rinse Completely: Rinse thoroughly with clean water until it runs clear, ensuring no residue is left behind that could affect color or texture.

Pair It With

For a complete color-care routine, explore these great companions in our store:

• 10-Pack Double-Sided Cold Wax Strips – Body, Leg & Face
• 10-Pack Bamboo Charcoal Soft Toothbrush Set – Deep Clean

Expert Hair Care Resource

Learn more about how to care for color-treated and chemically processed hair from the American Academy of Dermatology or visit the National Library of Medicine – Hair Cosmetics overview for science-backed insights into hair care ingredients and treatments.

Frequently Asked Questions

Q: How often should I use this color-protect purple shampoo?

A: For best results, use the keratin color-locking purple shampoo 2–3 times per week, or every other wash. Over-use may temporarily intensify the purple tint on very light or platinum blonde hair, so alternate with your regular shampoo as needed.

Q: Will this purple shampoo work on brunette or dark hair?

A: This shampoo is most effective on bleached, blonde, silver, or highlighted hair where brassiness is most visible. While it won't dramatically change dark hair, the keratin and nourishing ingredients still provide repair and smoothing benefits for all hair types.

Q: Can I use this shampoo if I have a sensitive scalp?

A: Yes! The formula is specifically designed with a gentle, pH-balanced blend that maintains the scalp's natural acid-base balance and minimizes irritation, making it suitable for long-term use on sensitive scalps.

Q: How long will one 300ml bottle last?

A: With a shelf life of 3 years and a recommended usage of 2–3 times per week, one 300ml bottle typically lasts 4–8 weeks depending on hair length and the amount used per wash.