PURC Brazilian Keratin Treatment Shampoo & Conditioner Set

PURC Brazilian Keratin Treatment – Smooth, Straight & Restored Hair in One System

Transform frizzy, unruly, or damaged hair into silky-smooth, straight locks with the PURC Brazilian Keratin Treatment System. This professional-grade hair care line combines a powerful keratin treatment, a purifying shampoo, and a daily restorative conditioner — everything you need for salon-quality straightening and deep repair right at home. Suitable for all hair types and unisex use, results last 3 to 4 months with proper care.

Made in Mainland China.

⚠️ FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. For external use only. Follow all usage instructions carefully.

What's in the PURC System?

• Keratin Treatment (100ml): Available in 0% (formaldehyde-free), 5%, 8%, and 12% formalin concentrations — choose based on your curl type or region. One 100ml bottle is suitable for short hair; purchase multiples for longer hair.
• Purifying Shampoo: Use before straightening to open the hair cuticle and prepare strands for maximum keratin absorption. Also available as an after-treatment shampoo (sodium chloride-free) for use post-treatment.
• Conditioner: A daily smooth restorative conditioner to maintain results and keep hair soft, manageable, and moisturized between treatments.

How to Choose Your Keratin Strength

By Curl Type:

• Light / wavy hair → 0% (Formaldehyde-Free)
• Normal curly hair → 5% formalin
• Deep curly hair → 8% formalin
• Very tight / coarse curly hair → 12% formalin

By Region:

• Middle East / South America → 5% or 8% formalin recommended
• Africa → 8% or 12% formalin recommended

Key Benefits

• ✅ Long-lasting results — Smooth, straight hair for 3–4 months
• ✅ Deep repair — Brazilian keratin infuses into the hair shaft to restore strength and elasticity
• ✅ Frizz control — Eliminates frizz and flyaways for a polished, professional finish
• ✅ All hair types — Works on curly, wavy, coarse, chemically-treated, and virgin hair
• ✅ Quick application — Full treatment takes just 20–40 minutes
• ✅ Unisex formula — Designed for everyone

Product Specifications

• Brand: PURC
• Key Ingredient: Brazilian Keratin
• Net Weight: 100ml per bottle
• Treatment Duration: 20–40 minutes
• Effect Duration: 3–4 months
• Hair Type: All
• Gender: Unisex
• High-Concern Chemicals: None (0% option available)

How to Use

1. Cleanse: Wash twice (chemically-treated hair) or three times (virgin hair) with the PURC Purifying Shampoo. Blow dry to 100% dry.
2. Apply: Shake bottle well. Pour 2–3 oz into a bowl, put on gloves, and apply the keratin treatment to sections of hair using a brush. Comb through to saturate every strand.
3. Absorb: Cover hair with a cap. Let sit 20 minutes for damaged/chemically-treated hair, or 30 minutes for coarse/resistant hair. Then blow dry completely.
4. Seal with Heat: Divide hair into 4 sections. Using a flat iron at 450°F (230°C), take 1/8 inch sections and slowly pass from root to ends 5–7 times (7–10 times for extremely curly/coarse hair). Reduce heat to 430°F (200°C) for chemically damaged hair.
5. Wait & Wash: Do not wash hair for 3 days after treatment. After 3 days, wash with the PURC After-Treatment (sodium chloride-free) Shampoo and Conditioner.

⚠️ Important Safety Notes:

• Always use in a well-ventilated area — open windows, doors, and turn on a fan.
• Do not allow the product to contact your scalp, eyes, nose, or mouth. If contact occurs, flush immediately with warm water.
• A flat iron is required to achieve straightening results.

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For more information on hair health and safe chemical use in hair care products, visit the FDA's guide on hair smoothing products.

Frequently Asked Questions

Q: How long does the PURC Brazilian Keratin Treatment last?

A: With proper care and use of sodium chloride-free shampoo and conditioner after treatment, the PURC Keratin Treatment results typically last 3 to 4 months. Washing hair less frequently and avoiding harsh sulfate shampoos can help extend results.

Q: Is the PURC Keratin Treatment safe for chemically-treated or color-treated hair?

A: Yes, the PURC Keratin Treatment is suitable for chemically-treated and color-treated hair. When using on chemically-treated or damaged hair, reduce the flat iron temperature to 430°F (200°C) and limit absorption time to 20 minutes for best results and to minimize damage.

Q: Which keratin concentration should I choose for my hair?

A: Choose based on your curl level: 0% (formaldehyde-free) for light/wavy hair, 5% for normal curly hair, 8% for deep curly hair, and 12% for very tight or coarse curly hair. If you prefer to avoid formalin entirely, the 0% formaldehyde-free option is a great choice.

Q: Do I need a flat iron to use this keratin treatment?

A: Yes, a flat iron is required to achieve the straightening effect. Without using a flat iron after applying the treatment, the keratin will not be properly sealed into the hair shaft and results will be unsatisfactory. A temperature of 450°F (230°C) is recommended for most hair types.

Q: Can I wash my hair right after the keratin treatment?

A: No. For best results, you should not wash your hair for 3 days after completing the treatment. After 3 days, use the PURC After-Treatment Shampoo and a conditioner that does not contain Sodium Chloride to preserve the treatment and maintain smoothness.