Purple Toning Shampoo 300ml – Color Fix for Blonde & Gray Hair

Keep your blonde, silver, ash, or gray hair looking fresh and vibrant with this 300ml Color-Fixing Purple Shampoo. Formulated with pure plant extracts, this gentle violet-pigmented shampoo neutralizes unwanted brassy and yellow tones — so your color stays cool, luminous, and long-lasting between salon visits.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Made in Mainland China.

Why You'll Love It

• Neutralizes Brassiness: The vivid violet pigment counteracts yellow and brassy tones in bleached, dyed, blonde, ash, silver, and gray hair — restoring a clean, cool tone with every wash.
• Color-Locking Formula: Helps lock in your existing hair color, keeping it vibrant and true for longer — so you can go longer between salon appointments.
• Dual-Action Care: Goes beyond color toning — this shampoo also helps repair damaged hair fibers, improve elasticity, and keep strands soft, moisturized, and resilient.
• Gentle & Non-Irritating: Made with pure plant extracts and free from harsh chemicals, making it suitable for all hair types — men and women alike.
• Adds Shine & Brightness: Leaves hair looking glossy and radiant, with enhanced color depth and brilliance after each use.
• Long-Lasting Results: Regular use (2–3 times per week) can help maintain your hair color for up to 1–2 months, minimizing the yellowing that naturally follows bleaching or dyeing.

Who Is It For?

This purple toning shampoo is ideal for anyone with:

• Bleached or color-treated hair that tends to go brassy or yellow
• Blonde, platinum, ash, silver, or gray hair looking for a brighter, cooler tone
• Anyone who wants to extend the life of their salon color at home

Specifications

• Net Content: 300ml
• Ingredients: Pure plant extracts
• Hair Type: All hair types
• Gender: Unisex
• Shelf Life: 3 Years
• Certification: CPNP
• Storage: Keep in a cool, ventilated place
• Origin: Mainland China

How to Use

1. Thoroughly wet your hair, then work the purple shampoo into a lather in your hands.
2. Apply to hair and leave on for 1–3 minutes for your first use. For stronger toning, leave on up to 5 minutes to reduce brassiness. For shimmering silver or ash-grey results, leave on for 10–15 minutes.
3. Rinse thoroughly and follow with a moisturizing conditioner.
4. Use 2–3 times per week depending on your desired result. Always wear gloves to prevent staining your hands.

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For more information on hair care and cosmetic ingredient safety, visit the U.S. FDA Cosmetics Resource Center.

Frequently Asked Questions

Q: How does purple shampoo work to remove brassiness from blonde or bleached hair?

A: Purple shampoo works using color theory — violet and yellow are opposite on the color wheel, so the purple pigments in the shampoo neutralize unwanted yellow and brassy tones in blonde, bleached, silver, or gray hair. With regular use, this helps maintain a cooler, cleaner tone without the need for a salon visit.

Q: How often should I use this color-fixing purple shampoo?

A: For best results, use this purple toning shampoo 2–3 times per week in place of your regular shampoo. You can adjust frequency based on your desired tone — more frequent use will produce cooler, ashier results, while less frequent use offers subtle maintenance. Always follow with a moisturizing conditioner.

Q: Is this purple shampoo suitable for all hair types?

A: Yes! This shampoo is formulated to be gentle and non-irritating, making it suitable for all hair types — including color-treated, bleached, fine, thick, curly, and straight hair. It is also unisex and appropriate for both men and women.

Q: Will this shampoo turn my hair purple?

A: When used as directed (rinsed out within the recommended time), this purple shampoo will not turn your hair purple. It deposits a subtle violet tint that neutralizes brassiness. However, leaving it on for extended periods (beyond 15 minutes) may result in a slight purple tint on very light or highly porous hair, so always follow the timing guidelines.